HELSINKI – BCaster, developer of an innovative platform for real-time sharing and delivery of photos and videos, will showcase its service at the upcoming 24thAnnual National Sports Forum in Las Vegas, from February 10-12, at the MGM Grand Convention Center. BCaster enables sports teams, leagues, and brands to capture, license real-time photo and video content and upload it via a smart cloud and, soon, monetize that content. The BCaster model provides a new method of automatically curating user-generated content (UGC) for sports brands, teams, leagues, and sportscasters.
With BCaster, sports rights holders manage their own data, while enabling fans to share their content through their social feeds. Rights holders can produce and curate UGC content that is relevant, contextual, and real-time, and activate a powerful means of monetizing UGC for both in-venue (even geo-fenced) or globally. Using a sophisticated array of artificial intelligence (AI) technologies, BCaster can help customers in the sports industry identify trends and sentiments; develop geolocation-based features; provide ‘fan producer’ features, and craft brand-specific content directions.
BCaster, which is already working with a wide range of global sports organizations, teams, and leagues, as well as esports firms, and is a sponsor of the National Sports Forum, will showcase its service at booth 16-17 at the MGM Grand Convention Center during the conference, where it will demonstrate a wide range of industry solutions, including its upcoming app for Jokerit, the leading Nordic ice hockey team. BCaster will also present its service during the Budweiser gala at T-Mobile Arena on Sunday, February 10th, in an event at the Jack Daniels Lounge.
BCaster will host a panel session on Monday, February 11th, from 2:30-3:30 pm, ‘Turning Fans to Dollars with User-Generated Content.’
“The value of sports content is higher today than ever, and it is imperative that the sports industry gain greater creative control over its data,” said Janne Neuvonen, CEO and co-founder of BCaster. “BCaster was developed to bring communities of interest together through visual content, and we will demonstrate to the National Sports Forum audience how to enhance sports content to generate more engagement and revenue.”
The National Sports Forum is a diverse congregation of sports business professionals hailing from leagues, teams, properties, agencies, brands, and more. The foundation of the National Sports Forum is built on sponsorship sales and partner activation; marketing and fan engagement; ticket sales and service, and business development.