Glancing through the latest trends on major social media reveals that every single day YouTube gets over five billion video views, over 100 million hours of video watched every day on Facebook, and over 82 percent of Twitter users prefer to watch video content than read text. Even using the word ‘video’ in an email subject can increase its open rate by 19 percent.
Cisco VNI predicts that every second, a million minutes of video content will cross the network by 2021 and by then 81 percent of all consumer Internet traffic will be used just for video streaming or video downloads.
There’s no doubt that one of the significant reasons for this phenomena is that nowadays mobile devices have greater capacity and capabilities for capturing high-quality visual content and enable more intuitive ways to share video content through social media.
The other important reason is the notable progress of social media. Those who join social media platforms want to reach their friends and followers more easily and at higher scale. Being connected brings them a sense of satisfaction. A great example of this is the gathering together of nearly one-fifth of the whole world’s population in the same place and on a daily basis which shows that a social platform like Facebook could successfully convince people. It barely needs mentioning that nowadays people on different social media platforms can conveniently share their video content.
From another perspective, social platforms are competing with each other to keep their users continuously engaged on their platform and struggle to keep them returning more and more frequently. They, or more specifically Facebook, put enormous effort into analyzing video content which increases the probability that a video will be seen by the user’s community.
It’s clear not only that the dominant form of content that attracts people’s attention is video, but also that it’s becoming increasingly popular on social media platforms. Even the average viewer is watching 12 minutes of footage a day on their Facebook feeds. As Zuckerberg once confirmed this fact for Facebook, the video is an essential part of the user experience on contemporary online platforms.
But why are people watching internet videos on social media? How could they be encouraged to create their own videos and become a producer rather than just a consumer? What are the possible situations where they would want to record their special moments, their activities, their surroundings or their concerns? Are they willing to share the content they have just produced? Who would they want to visually share personal moments from their life with? What are the driving factors that influence their trust in a digital platform? What kind of benefits can they possibly earn by being active on a video-based platform? What types of threats exist while they’re interacting with such a platform? How should a digital ecosystem protect its users from possible threats?
As a startup, BCaster has answered these questions with an innovative platform aimed at keeping people connected while giving them full control on how, when, to whom and to what extent they share their life online. BCaster has been thinking seriously about the security of its users and respects and values their trust. The BCaster platform has already introduced a creative and competitive solution for bringing added value to its users.
Here are some insights from seeking the answer to one central questions: why a user would make a video:
- Life is full of memories. People like to share their memories in the form of a story of their own. Capturing a video is not only an excellent way of keeping a memory as it has happened,, but also it’s one of the simplest ways to share your story. It’s also a much more convenient and faster way for storytellers. So people are more willing to share their memories visually.
- People have a better sense of empathy when they see each other. Videos make people more understanding.
- It’s much easier to trust people when you can see them rather than reading what they’ve written.
- For most people, showing and watching a visual memory is much more exciting and of course, it’s much more fun.
- Videos keep people more entertained. This is also one of the driving reasons that people are engaged in spending their time on social media.
More on this is coming in the next few weeks, so stay tuned.