BCasters main purpose is to keep developing a product, that helps to stand up for people’s right to their photos and videos as well as all due credits and royalties.
In recent times, User Generated Content (UGC) are highly sought after for different kinds of purposes, including (but not limited to) marketing and news, the UGC (photos and videos) can be worth a lot in royalties. Usually, people want to share a big part of that material for example in social media platforms without realizing that at the same time, they may lose their control over that content and in many cases most of the profit flows into the platform owners pocket. In March 2019 European Parliament voted to adopt the Copyright Directive. The copyright directive is a major game changer because a lot of platforms (especially the big ones) will have to negotiate with authors and creators, as opposed to having the freedom of publishing and monetizing the UGC.
BCaster wants to make it easier e.g. fan communities and event organizers, to collect UGC in a fun, easy and effective way, but without forgetting the original content owners right to the material. Win-Win, or what?